Ideas come from everywhere, can be of any form, and can be numerous.
A concept is a detailed strategy or blue print version of the idea. All the ideas that pass the screening stage are turned into concepts for testing purpose. Business Strategy Analysis Development The testing results help the business in coming up with a final concept to be developed into a product.
Actual prototype is introduced for research and feedback. Actual customers feedback are taken and further changes, if required, are made to the product